Unique Trading Cards Design Ideas for Marketing
May 11, 2021
A trading card can be of varying shapes and sizes, but most people are familiar with the 2.5” x 3.5” size that provides valuable information about a business, cause, or resource. Custom trading cards can be baseball cards, playing cards, musical artist trading cards, or they can communicate information about a company.
The most crucial aspect of your marketing trading card is its visual design. To effectively promote your business and use the card as a savvy marketing tool, you need an excellent trading card artist or illustrator to create the graphics you include.
For Training Purposes
Trading cards are a compelling and unique way to get new employees used to procedures or expectations on the job. Add a relevant picture or photo on one side, and then bulleted points you want novices to learn quickly on the other.
Designing a trading card set for employee training requires you to think critically about which industry you’re appealing to. You can target multiple occupations with a more general card deck (such as office etiquette training) or choose a niche and provide precise training information. Include only the relevant points employees should retain on each card. Short, punchy sentences are the most effective.
Educational Tool
Trading cards are a nostalgic item, reminding older students of the baseball (or Garbage Pail) cards of their youth. They can be helpful tools for flashcard studying in college courses or for high school students. Using educational trading cards in a classroom with young kids is a marvelous way to make your students sit up and listen. The novelty and imagery of the card are sure to keep them engaged.
Creating card sets for specific subjects is a great way to market your product to educational institutions and individual teachers. The bite-sized portions of information are ideal for students to soak up rapidly, and these cards are portable as well, so students can take them home for study materials as needed.
Promotional Tool
Whether you’re promoting an event, person, or purpose, using trading cards to promote your latest business venture is a different approach that many will find ingenious and attractive.
If you’re in a sports business, your customers will already be very familiar with trading cards. Sports trading cards are a significant draw at arenas, no matter what team is playing.
Break up packs into smaller groups of trading cards to keep fans coming back for more. They will have to attend multiple games to collect the whole set, helping to market the event to the public.
Unique Ideas
Some businesses have excellent and unique ideas when it comes to creating trading cards as marketing tools.
A window washing trading card could be entirely clear, with the business name and contact information embossed in black. You can have some specially made to include window panes or curtains for a full effect).
An event to do with gardening (including a garden party or gardening service) could use a trading card with wildflower seeds pressed into the paper or included with the card. When the recipient has read the information, they can plant some seeds on your behalf to help your business grow.
A final idea suggests a divorce lawyer with a tearable trading card with double the contact information – on either side of the serrated seam – which you tear in half to make two business cards.
Wrapping it Up
Trading cards remind you of swapping stories and cards with your buddies as a youth. Using trading cards as a business tool attracts customers with this medium’s unusual shape and approach.
A trading card is any small printed material that is easily transportable, usually slightly larger than a business card. A card like this can represent a business, person, cause, or event. It can be used internally, as instructional templates, or as an educational tool in the classroom.
With a professional printing service at your disposal, you can create ingenious trading cards to promote, educate, or instruct. Contact Comix Well Spring for more details on how our experienced printing team can make your marketing more effective and successful with unique trading cards.