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Tips And Tricks For Creating Stunning Business Cards

December 14, 2020

Tips And Tricks For Creating Stunning Business Cards

Tips And Tricks For Creating Stunning Business Cards

December 14, 2020

Although the digital age has made it easier than ever to market your business, old-fashioned business cards can still make a massive impact on your interactions with potential clients and customers. A business card allows them to keep your information readily accessible and serves as a powerful visual reminder of your exchange.

To cement your image in your client’s eyes, your business card needs to convey your brand identity and avoid common pitfalls. Besides including contact information like phone numbers, websites, and email addresses, small businesses and freelancers should include basic information about what they do.

However, it’s easy to accidentally include too much information or images in addition to contact details. Here are the top design ideas and best practices for business carts.

Get Thicker Cards

The standard thickness for business cards is  16 pt. card stock. Although these cards are very durable, you can also upgrade to 32 pt. stock business cards made of two sheets of paper glued together and die-cut.

Double-thick cards provide superior durability, which is essential if they float around in a purse or briefcase for a while. A thicker business card also gets your potential customers’ and clients’ attention and shows that you take your marketing seriously. Although they might not comment on it, they’ll notice that it’s heavier than they were expecting.

Thicker cards can have a color on the edges for even better contrast. At Comix Well Spring, we offer a selection of painted edge options so you can use your logo color or another coordinating color for greater visual appeal. These cards look stunning when stacked on a table or placed in a business card stand.

Make Your Cards Double-Sided

Double-sided cards allow you to prioritize contact info on the front of the card and put a list of your products and services on the back. This way, you can pack in useful information without cluttering the card or using tiny fonts.

Developing a double-sided business card design is easy since you can reuse the same background and general layout on both sides. However, make sure the back of your business card still has your business name and logo somewhere on it so people can recognize it easily.

Simplify Your Logo

Since business cards are so small, you don’t have to worry much about tracking down a high-resolution version of your logo. However, you may run into issues with little details or font on your logo being illegible at small sizes. A company motto or insignia that displays fine on letterhead and flyers may not work as intended when printed on a 3.5” x 2” business card.

Try to remove or enlarge any text that ends up being too small to read when creating your business card. You can try to make the modifications yourself, especially if it merely requires removing text. In some cases, it may be best to hire the same graphic designer who made the original logo to rework it for your business card.

If your logo is very old, it may be worth reworking it entirely for a company-wide update. Modern design standards push for sleek, modern shapes and fonts that look great at any size. Compare your logo to that of your competitors, and if it looks dated by comparison, contact a graphic designer for a fresh version that still keeps the same colors and general theme.

Make Your Business Cards

Use a Colored Background

Full-color business cards pop even more if you use a solid-colored or lightly-textured background. White backgrounds look sleek, but you can use a pastel color or a bright color with white accents for a bolder look that still looks professional.

Choose a background color that coordinates well with your logo and font colors. Avoid using images as backgrounds because they will likely overwhelm the font in such a small space.

Examine the background closely upon receiving your digital or physical proof. Take a second look at your font color choices and make sure that every pops as much as it should. A minor font adjustment for better contrast may save you and your customers from major headaches later.

Write Bullet Points

Your business cards should be as simple as possible so your clients can take in your information at a glance. However, you don’t want to omit information that your clients might need to decide whether to contact you.

Bullet points are a great way to list the most exciting things your business has to offer. List your services, products, or key qualities like service speed and customer service. If you’re doing a single-sided card, you might only be able to fit 3-4 points in addition to your contact info, but a double-sided card can fit at least 10.

Keep in mind that your bullet points can contain long-term special offers and discounts as well. Although most businesses avoid listing specific prices on business cards since they are subject to change, you can mention package deals and other unique offerings your company provides.

Choose Legible Fonts

The two main types of fonts are Serif and Sans Serif fonts. Serif fonts like Georgia and Times New Roman have letters with small lines at the top, bottom, or ends of letters. Sans Serif fonts like Arial and Calibri do not have these lines, making them easier to read at small sizes. However, Serif fonts sometimes add a nice touch when used in titles.

Avoid novelty fonts unless your business is heavily centered around a specific niche interest. Marketing to professional clients and mainstream customers requires a sleek image that conveys your customer service and business savvy, and irregular and hard-to-read fonts can’t accomplish this.

Your font size is also vital to readability. Font should typically be no smaller than 8 pt. Your business name should be 12 pt. or 14 pt. font to quickly catch your customer’s attention.

Try a Small Photo

Photos take up a lot of space and are difficult to print large enough to show details. However, they can add a professional touch to your business cards when used the right way. They provide an eye-catching pop of color and visual interest, especially when used as part of a simple design that lets the photo stand out without overwhelming the whole design.

A photo may take up too much space if you’re only printing a single-sided card. Double-sided cards can include a photo, especially if you’re advertising yourself as a realtor or other professional. You can also try including a picture of an example of your work, like beautiful flowers and plants, if you’re in the landscaping business.

Include a Call to Action

Inviting people to contact you or place an order is an essential part of your business card. Marketers call this invitation a call to action, and its power is frequently underestimated. Websites often forget to include a simple, clear call to action that encourages the visitor to contact them.

Calls to action can be just as effective on business cards. They give you a chance to make a firm yet friendly invitation that sums up what your business is about.

Although following your business on social media is an easy call to action, this will only result in conversions if you actively post on social media with new and exciting information frequently. Event venues, promoters, creatives, and other entertainment-oriented businesses and professionals may benefit from this type of call to action.

Most brick-and-mortar businesses want to have a call to action that encourages the customer to place an order or call for a free estimate or consultation. This results in a faster sale that gives you a better return on investment. Online businesses and freelancers who do some in-person networking should encourage both, assuming that the card’s recipient will choose at least one of those actions.

Professional Printing and Service

Whether they’re the first impression or the last, your business cards leave a lingering impact on customers and clients. They’re your most significant chance to give yourself more name recognition and place the opportunity for follow-up in a potential client’s hands.

Getting high-quality business cards is easy if you partner with a reputable and experienced printing company. Comix Well Spring is a subsidiary of Greko Publishing that brings extensive experience in full-color printing to meet your needs on your schedule. We print full-color business cards customized to your specifications and in quantities as low as 250.

Our helpful team is ready to answer any questions you have about your order or formating your business cards for perfect results. Get started today using our easy online ordering system and standard 14-day production turnaround or rush upgrades.

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